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iOS App Store Optimisation – What Has Changed
The new iOS update has brought a huge amount of changes to the way the app store worked, and as a result, a lot of developers have been talking about how iOS 8 app store optimization has changed up the...
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App Tracking Tools 2014 – Best of
Mobile analytics can often get a little messy – If you’re trying to cover all bases, you may find that you’re having to deal with multiple SDKS per app, and to put it simply, it ends up being a system...
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Mobile Marketing – Emerging Ad Formats
To be in with a chance of gaining the most potential out of your mobile marketing, you need to understand the current emerging ad formats and make sure you understand what is been proven to work and...
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Mobile Advertising Trends 2015
Understanding mobile advertising trends is important for any business if they plan to dabble in mobile marketing. In 2014, mobile advertising saw some very interesting changes that brought new health...
View ArticleBest of App Store Optimisation #1
Here’s a collection of useful recent posts on app store optimization. 5 Edge Case Strategies for getting more iOS App Downloads There is a core set of keyword optimization strategies that all app...
View ArticleApp Store Optimisation – Best of #2
Here’s a collection of useful recent posts on app store optimisation. Announcing Support for Windows Store Windows Phone Store and Team Sharing for App Annie Analytic Approximately one week ago, the...
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Effects of ASO and the Organic Uplift
How to get more organic app users through ASO In this article we’ll talk about how to optimize apps on Google Play or the Apple App Store to have a positive effect on other performance channels like...
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My job at AMA – Constanza
Constanza Rivero, Mobile Marketing Manager. Q: How did you come to App Marketing Agentur and what is your background? A: I’ve been working in online advertising for the past 7 years, starting with one...
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My job at AMA – Teemu
Teemu Tuononen, Junior Mobile Marketing Manager. diflucan and candida Q: How did you come to App Marketing Agentur and what is your background? A: I did an internship at Weever Media already back in...
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My job at AMA – Maximilian
Maximilian Lehmann, Sales Manager. diflucan and candida Q: How did you come to App Marketing Agentur and what is your background? A: Before beginning at Weever Media I was working together with app...
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Incentivised installs in 2016 – are they relevant?
Incentivising users with non-monetary rewards to download your app is hardly a new concept. Traditional in-app banners fell out of favor in 2013 when the app store hit the million apps mark and app...
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My job at AMA – Richard
Richard Buettner, Managing Director. diflucan and candida Q: How did you come to App Marketing Agentur and what is your background? A: I founded it back in 2013 as a sister company of Weever Media Ltd...
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App Monetization- What Works 2013
The app market is a place visited almost daily by hundreds of millions of people across the globe, not only that, but the market itself, and the smartphone industry, is still relatively new, and...
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Location Based Marketing – Some Examples
Location based marketing can be used to personalize and create catering advertisements to those local to your business. By using location based marketing, you can pinpoint potential customers with...
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Mobile Couponing Trends in 2013
Mobile couponing is something that is currently not widely used, however industry insiders predict that by 2016 consumers will have redeemed over $43 billion worth of mobile coupons worldwide. When...
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Mobile Ad Networks Overview
The market for mobile ad networks is getting more and more complex – with over 100 participants. As opposed to the online marketing space where there are a few big players like Adwords, Facebook and...
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App Loyality and Engagement Rates
iOS and Android Smartphones as well as tablets represent the technology which was adapted to the fastest in history. The app markets explode and implode and even Facebook calls itself a mobile company....
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App monetization – The attack of the free apps
The year 2012 has come to an end and it was one of the App superlatives in several respects! Masses of new apps, a new iTunes design etc., though what especially catches attention is the new trend...
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What users expect of mobile websites
Our customers, which are not only in the ecommerce section, currently experience rates of increasing visitors for their mobile websites of about +10-20 % per month. That implies that the traffic for...
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mCommerce: 50% of US-user will do it within 24 months
A new report predicts a 50% growth rate for mCommerce in the US: we can see a dramatic change and growth rates to which most of the online shops are not prepared for at this point in time. This growth...
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